The Beauty Science Tech 2024 event in Jakarta, held from November 28 to December 1 at Senayan City’s Main Atrium, was a showcase of innovation, sustainability, and immersive experiences. Hosted by ParagonCorp, the event invited beauty enthusiasts to explore the intersection of science, technology, and sustainability in shaping the future of beauty. Visitors were treated to a dynamic experience featuring expert insights, behind-the-scenes looks at Paragon's product innovations, and a sustainability-driven vision powered by Allheart.

Where Beauty Meets Responsibility

ParagonCorp, the powerhouse behind iconic brands like Wardah, MAKE OVER, Kahf, and emina, highlighted its commitment to sustainable practices. Rooted in the belief that beauty can be a force for good, Paragon’s mission transcends cosmetics. The company is actively working toward a greener future, inspiring consumers to align their beauty choices with environmental consciousness. With initiatives like reducing waste and supporting eco-friendly innovation, Paragon encouraged attendees to become part of a collective journey toward a sustainable tomorrow.

Driving Sustainability Forward

Allheart, a part of FAB Indonesia, played a crucial role in integrating sustainability into the event. From strategic ideation to benchmarking global best practices, Allheart set a high standard for eco-conscious execution. They crafted engaging sustainability-focused activities within the event zones to foster awareness and participation. Additionally, their impactful video manifesto and supporting video pillars brought Paragon’s sustainability vision to life, leaving a lasting impression on attendees.

Immersive Experiences for a Better Tomorrow

The event delivered on its promise to provide interactive and Instagram-worthy experiences. Visitors were immersed in zones that demonstrated how science and technology are revolutionizing beauty. Alongside these, the sustainability-focused initiatives curated by Allheart allowed attendees to reflect on their role in contributing to a healthier planet. From eco-friendly product innovations to thought-provoking visual storytelling, every corner of the venue emphasized the importance of collective action.

A Call for a Shared Mission

The collaboration between ParagonCorp and Allheart embodied the essence of their shared message: sustainability is not just a choice but a shared responsibility. By engaging consumers in inspiring and actionable ways, the event encouraged everyone to make intentional choices that support a sustainable future. The experience left participants with fresh perspectives on beauty innovation and a deeper appreciation of how small, thoughtful decisions can drive meaningful change. The event showcased that building a sustainable future is a journey made possible through collaboration and commitment, one step at a time.

Learn more about Beauty Science Tech: www.instagram.com/beautysciencetech

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About Allheart:

Based in Jakarta, Allheart is a creative agency built for the new age of advertising, with built-in content production at its core. Founded and led by Andreas Edwitia, former Shopee Creative Lead, as Co-Founder/ Creative Business Director, and along with Faiz Fashridjal, former Head of Marketing at GoTo, as Co-Founder/ Business Director, Allheart is well-positioned to provide its clients with what they call “the big wave and ripple content™” they need to succeed in today's ever-evolving digital world.

Allheart is the newest agency under the 1Hati network — home to leading creative and digital agencies Ambilhati, HeartWork and a fellow newcomer Bukahati — as well as part of FAB Indonesia, one of the largest and fastest tech-based creative business platform in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia. 

Learn more about Allheart: www.instagram.com/allheart.id

Learn more about 1Hati Network: www.instagram.com/1hati_creative

For more information, please contact:
Faiz Fashridjal
Co-Founder / ⁠⁠Business Director of Allheart
e: faiz@allheart.id
p: +62 818-0213-7266