For those unfamiliar, Ad Reaction or ‘Reaksi Iklan’ is a format that dives deep into dissecting advertisements—evaluating their creativity, messaging, and cultural resonance. As part of Campaign Indonesia, the initiative showcases industry expertise while highlighting trends and lessons for marketers. Campaign Indonesia itself is a subsidiary of Campaign Asia Pacific, a renowned authority in the advertising and marketing realm across Asia. The series aims to celebrate great advertising while offering constructive criticism that fuels innovation in the industry. By featuring top creative talents, Ad Reaction provides viewers with an exclusive look at what goes into the art and science of ad-making.

 

Jaguar's Bold New Campaign: A Tale of New Elegance and Reactions

Jaguar's latest advertisement has set the stage ablaze with its sleek storytelling and luxurious appeal, capturing the essence of the brand’s timeless sophistication while catering to a modern, dynamic audience. This new campaign isn’t just about cars; it’s about aspirations, lifestyles, and the emotional connections that advertising can evoke. Yet, as bold as the campaign is, it hasn’t come without its share of divided opinions, sparking lively debates among audiences.

 

But what makes this campaign truly impactful? Two creative leaders—Rya Asmara, Creative Director of SNS Indonesia, and Wira Manggala, Creative Director of What If Asia—shared their expert insights on the ad’s resonance and relevance.

 

Rya Asmara emphasized the importance of balance in modern advertising, noting how the ad went beyond selling a car to selling a dream. “It’s the balance of bold visuals and subtle messaging,” she said. “The ad doesn’t just sell a car—it sells a lifestyle, an aspiration. But does the new campaign hit the spot?” Her reflective tone underscored the delicate art of blending luxury with relatability in advertising.

 

Wira Manggala, on the other hand, delved into the strategic shift underpinning Jaguar’s approach. “Due to the market shifting, the brand’s new concept advertisement has been giving strong reactions to netizens,” he observed. “It all comes down to preferences, as Jaguar officially taps a new target market—one that is more youthful and dynamic.” Wira highlighted how the ad's youthful energy marks a bold departure from tradition, a move that could redefine the brand’s future.

 

A Creative Spin on Advertising Insights

Ad reaction campaigns, which analyze and respond to consumer feedback on advertisements, are becoming increasingly vital in the marketing landscape. Recent studies highlight that 64% of consumers actively avoid ads on free, ad-supported video services, and 59% are inclined to subscribe to ad-free streaming services, underscoring the importance of creating engaging and resonant advertisements. Furthermore, 68% of consumers are more likely to purchase a product when brands engage with them in a personalized manner, emphasizing the need for tailored marketing strategies. 

 

In Southeast Asia, the digital marketing landscape is rapidly evolving, with a significant rise in social media usage; as of 2023, 4.9 billion people globally engage on social media platforms, reflecting a substantial portion from this region. This surge presents both opportunities and challenges for brands aiming to capture consumer attention. Implementing effective ad reaction campaigns enables brands to navigate this dynamic environment by fostering consumer engagement, enhancing retention, and driving valuable referrals.

 

By hosting platforms like Ad Reaction Campaign Indonesia, the region solidifies its position as a hub for creative dialogue and innovation. This isn’t merely a critique session—it’s a celebration of storytelling that transcends selling products to evoke emotions and spark meaningful conversations. Jaguar’s latest ad exemplifies this, showcasing how bold creativity and audience alignment can leave a lasting impression. With visionary leaders like Rya Asmara and Wira Manggala steering the discussion, Southeast Asia’s advertising industry is poised for an exhilarating future. Whether the ad hit the mark universally remains a debate, but one thing is clear—Jaguar’s campaign has captured the spotlight.

 

Watch the full Ad Reaction here: https://www.campaignindonesia.id/article/reaksi-iklan-copy-nothing-%e2%80%93-jaguar/1900754 

 

 

 

Sources:

• https://boomcycle.com/blog/2023-digital-marketing-statistics/

• https://www.nielsen.com/news-center/2023/nielsen-study-reveals-majority-of-consumers-actively-avoid-ads-across-podcasts-streaming-and-live-tv-platforms/ 

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About SNS Indonesia: 

Founded in 2016, SNS started as a brand and design firm established under the name “Sugar n’ Spice”. Having handled both multinational and local clients such as Danone, P&G, Indofood and Ajinomoto and winning numerous awards, today SNS, stands for its belief of “Simple and Surprising”, is a creative agency that offers 360 marketing solutions, specializing in branding, advertising, digital content marketing and e-commerce.

 

SNS is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ creative companies and 1000+ best talents across the creative industry in Indonesia.

 

Learn more about SNS Indonesia: http://sns-id.com/ 

Instagram: https://instagram.com/sns.indonesia/ 

 

For more information, please contact: 

Nila “Poppy” Laksmana

Director of SNS Indonesia

e: nila@sns-id.com   

p: +62 811-167-445 

 

About What If Asia: 

What If Asia is a creative agency under FAB Indonesia's dynamic creative ecosystem, renowned for pioneering innovative marketing solutions. Led by co-founders Glenn Alexander and Leo Bramantya, the agency champions a culture of relentless experimentation and creativity. With a fundamental ethos of asking "What if?", What If Asia explores uncharted territories to craft compelling campaigns that resonate deeply with diverse audiences. Their commitment to excellence, coupled with a diverse and talented team, ensures each project delivers impactful results. What If Asia stands at the forefront of redefining marketing and advertising, consistently pushing boundaries to inspire and engage in transformative ways.

 

Learn more about What If Asia: https://www.instagram.com/whatifasia/ 

 

For more information, please contact:

Glenn Alexander

Co-Founder of What If Asia

e: glenn@whatifasia.com 

p: +62 812-8136-183