In March 2024, Cerita Event, part of FAB Indonesia, collaborated with Samsung to bring the #AwesomeGeneration Space to life. This innovative activation revolved around the launch of the Galaxy A35 and A55, offering young audiences an engaging space to explore their awesomeness every day.

The activation took place in two prime locations: Summarecon Mall Bekasi from March 20 to 24 and Taman Literasi from March 27 to 31. Open to the public, the event featured a vibrant lineup of booth activities, influencer appearances, and interactive experiences designed to resonate with the Awesome Generation. Cerita Event conceptualized the triangular booth design, creating an immersive and modern space that showcased the Galaxy A Series' unique selling points. Visitors were invited to explore the advanced features of the devices, such as low-light photography through the Nightograph Experience, high-performance gaming sessions, and visually captivating installations that highlighted the standout qualities of the Galaxy A35 and A55.

The event also celebrated the power of community and influencer engagement. Key opinion leaders were present to share content creation tips, participate in multiplayer gaming (Mabar) sessions, and host interactive workshops that captivated the audience. Additionally, the activation embraced creative expressions by hosting activities such as cosplay photo sessions and Korean dance performances, transforming the space into a vibrant hub for collaboration and fun.

As part of its scope of work, Cerita Event handled every aspect of the booth setup, content curation, and on-site supervision to ensure flawless execution. Their meticulous attention to detail allowed for a seamless flow of activities while aligning with Samsung's brand values. This activation exemplified Cerita Event’s ability to craft meaningful and engaging campaigns, connecting brands with their audiences in innovative and memorable ways. By delivering the #AwesomeGeneration Space, Cerita Event reaffirmed its position as a leading player in the activation industry.

Watch all the fun here.

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About Cerita Event: 

Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.

Learn more about Cerita Event: http://ceritaevent.com

Instagram: https://www.instagram.com/ceritagroup_id

For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862