Jakarta, Indonesia - DANA, Indonesia's leading fintech platform, has joined forces with EPIC Idea to tackle the rising threat of online fraud. This collaboration has given rise to the brilliantly crafted #AwasJebakanBadman campaign, which translates to “Beware of The Bad Guys.” Designed to educate users about the increasingly sophisticated tactics employed by scammers, the campaign delivers its critical message through a light-hearted and witty tone.

 

DANA’s Commitment to Security

DANA has long been at the forefront of financial technology in Indonesia, providing seamless and secure digital payment solutions. Recognizing the rising threat of online fraud, DANA is dedicated to creating a safer digital ecosystem for its users. Through the #AwasJebakanBadman campaign, DANA emphasizes a three-step approach to combating fraud: monitoring for suspicious activities, confirming the authenticity of any communication or link, and reporting any fraudulent attempts immediately. By empowering users with these practical steps, DANA ensures that its users are well-equipped to recognize and respond to potential scams.

 

 

An EPIC Idea

EPIC Idea, a creative agency within EPIC Creative Business Group, is celebrated for its audacious and impactful creativity. Thus far, EPIC Idea has crafted a campaign that is not only visually captivating but also emotionally resonant. The #AwasJebakanBadman campaign is a testament to EPIC Idea’s expertise in delivering strategic results through modern, engaging, and relevant experiences. The campaign's humor and wit make the important message about online safety both memorable and approachable, effectively resonating with a broad audience.

 

Campaign Highlights

The #AwasJebakanBadman campaign sets a new standard for scam awareness, blending humor and education in a way that resonates deeply with Indonesian audiences. Among its three TV commercials — “Modus Penipuan CS Palsu”, “Modus Penawaran Kartu Fisik DANA”, and “Modus Pembekuan Akun DANA” — the latter stands out as a creative masterpiece. Featuring the charismatic dr. H. Boyke Dian Nugraha, SpOG MARS, this ad tackles account-freezing scams with a mix of credibility and playful humor, making it both memorable and effective.

 

Dr. Boyke’s unexpected role brings a refreshing twist to traditional PSAs, turning scam prevention into an engaging and relatable message. “We wanted someone who could make the message approachable and unforgettable,” explains Audra Syah Rasjid, Creative Lead at EPIC Idea. By leveraging Dr. Boyke’s charm and wit, the campaign captures attention while delivering actionable tips: Monitor, Konfirmasi & Lapor (Monitor, Confirm, and Report).

 

 

Created by EPIC Idea, the campaign reimagines PSAs by embracing Indonesia’s love for cheeky wordplay and humor. “Indonesians remember what makes them laugh,” shares Max Roza Natadjaya, Creative Director. This approach ensures the message is not only heard but shared widely, sparking conversations and encouraging vigilance. The “Modus Pembekuan Akun DANA”  is more than an ad—it’s a cultural touchpoint, proving that scam awareness can be both impactful and entertaining. With its unique tone and creative execution, the campaign redefines how serious issues are communicated in Indonesia.

 

A Beacon for Collaboration

The partnership between DANA and EPIC Idea exemplifies how innovation and collaboration can address critical societal challenges. The #AwasJebakanBadman campaign does more than raise awareness—it equips users with practical tools to combat online fraud, all while delivering its message in a way that resonates deeply with its audience. As online threats evolve, DANA’s proactive measures and EPIC Idea’s creative brilliance serve as a testament to the power of collaboration in driving positive change. The campaign stands as a blueprint for how meaningful partnerships can make the digital space safer for everyone.

 

Learn more about the campaign on www.instagram.com/dana.id. 

 

 

 

 

 

###

 

About EPIC Idea:

EPIC Idea is a full-service creative agency that specializes in crafting innovative and engaging experiences with their DNA - the creativity to surprise. As part of the EPIC Creative Business Group, we combine strategic thinking with cutting-edge design and technology to deliver impactful solutions for our clients. Our expertise spans across a wide range of services including branding, digital marketing, social media, and content creation. With a focus on delivering unexpected results, we help businesses connect with their audiences on a deeper level.

 

Learn more about EPIC Idea: www.instagram.com/epicidea.id

 

 

About EPIC Group:

EPIC Creative Business Group is a leading creative powerhouse in Indonesia, specializing in crafting unexpected and impactful solutions. Our team of young, talented experts across creative, digital, design, and technology delivers exceptional results for a diverse clientele, including Bank Mandiri, Bank BRI, DANA, and many more. As part of FAB Indonesia, we leverage a vast network of over 1,000 creative talents to drive innovation and success for our clients.

 

Learn more about EPIC Group: www.instagram.com/epicgroup.id

 

 

About FAB Indonesia: 

FAB is one of the largest and fastest growing creative tech-business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia. Our companies span from communications, technology, media, commerce, communities, and experience.

FAB is home to award-winning advertising and activation powerhouses including Ambilhati, br, What If Asia, Fabulous, Fahrenheit, SNS, AdsON Asia and many more. 

Learn more about FAB Indonesia: https://fabindonesia.com/

 

For more information, please contact:

Inasa Ori Sativa

Corporate Communications Lead of FAB Indonesia

e: inasa.sativa@fabindonesia.com 

p: +62 858 7085 2010