In an electrifying partnership that redefines sportswear marketing, Planet Sports Asia teamed up with Indonesia's leading creative agency, EPIC Idea, to launch their groundbreaking #UnlockYourBest campaign. As the foremost name in sportswear retail, home to a multitude of brands such as Nike, Asics, and countless more, Planet Sports Asia has always been at the cutting edge of consumer engagement and cultural trends. Their collaboration with EPIC Idea, a member of the EPIC Group part of FAB Indonesia, marks a bold step forward in their brand evolution.
The Power of EPIC Creativity
EPIC Idea, celebrated for its audacious creativity and innovative approach, brought its unique vision to the #UnlockYourBest campaign. The agency believes that truly epic work is more than skin-deep. It’s not merely about being cool or different; it’s about a deeper connection forged through unexpected creative sparks. EPIC’s philosophy is rooted in the belief that creativity should surprise, inspire, and resonate on an emotional level. The #UnlockYourBest campaign is a prime example of this ethos in action.
Unlocking the Athlete Within
At the heart of the campaign lies a powerful insight: "There's an athlete inside everyone. All it takes is a little push to unlock it." This resonates with the core belief that professional athletes' relentless drive and resilience can be mirrored in everyday individuals. EPIC Idea harnessed this universal truth to craft a narrative that encourages everyone to push past their limits and unlock their full potential.
The Narrative
The #UnlockYourBest campaign is not just a marketing slogan; it's a call to action. It speaks to the indomitable spirit of athletes and translates it into the everyday experiences of consumers. Through visually stunning and emotionally resonant content, the campaign showcases the strength and dedication inherent in everyone. It inspires consumers to embark on their own journeys of self-improvement and excellence.
Epic Understandings
EPIC Idea is renowned for its bold and unapologetic creativity. As part of the EPIC Group, the agency excels in creating campaigns that are not only visually captivating but also emotionally impactful. Their work consistently pushes boundaries and sets new standards in the creative industry.
The #UnlockYourBest campaign by Planet Sports Asia and EPIC Idea is a powerful reminder that greatness lies within everyone. With the right inspiration and empowerment, anyone can achieve their best. This collaboration has set a new benchmark for brand campaigns, merging the worlds of sports and creativity in a way that inspires and engages on a profound level.
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About EPIC Idea:
EPIC Idea is a creative and digital agency that specializes in crafting innovative and engaging experiences. As part of the EPIC Creative Business Group, we combine strategic thinking with cutting-edge design and technology to deliver impactful solutions for our clients. Our expertise spans across a wide range of services including branding, digital marketing, social media, and content creation. With a focus on delivering unexpected results, we help businesses connect with their audiences on a deeper level.
Learn more about EPIC Idea: https://www.instagram.com/epicidea.id/
About EPIC Group:
EPIC Creative Business Group is a leading creative powerhouse in Indonesia, specializing in crafting unexpected and impactful solutions. Our team of young, talented experts across creative, digital, design, and technology delivers exceptional results for a diverse clientele, including Bank Mandiri, Bank BRI, DANA, and many more. As part of FAB Indonesia, we leverage a vast network of over 1,000 creative talents to drive innovation and success for our clients.
Learn more about EPIC Group: https://www.instagram.com/epicgroup.id/
For more information, please contact:
Max Roza
Creative Director / Managing Partner of EPIC Group
p: +62 813-1646-9944
Johan ‘Jojo’ Mantik
Managing Director of EPIC Group
p: +62 812-2270-0100