As we look ahead to the PR Awards Singapore 2025, the excitement is palpable. Set to recognize the region’s brightest and boldest in public relations, this prestigious event by Marketing-Interactive is a hallmark of excellence in the PR and communications industry across Southeast Asia, South Asia, and Oceania. With an independent panel of judges evaluating campaigns on merit, creativity, and impact, the awards provide an even playing field for agencies and brands of all sizes.

The anticipation for this year’s winners reminds us of the triumphs of 2024, where FAB Indonesia’s very own Fabulo proudly clinched the Bronze Award for Best PR Campaign: FMCG. Their work on Danone-AQUA’s “Conscious Consumption #PikirinDulu” Campaign stood out for its innovative approach, successfully combining environmental awareness with audience engagement.

A Look Back at Fabulo’s Winning Campaign

Fabulo PR’s #PikirinDulu campaign for Danone-AQUA resonated deeply with audiences, driving a critical message of conscious consumption and sustainable living. The campaign’s success lay in its ability to strike a balance between advocacy and accessibility, inspiring action while aligning seamlessly with the brand’s identity. Winning Bronze in the fiercely competitive FMCG category was no small feat—it highlighted Fabulo’s commitment to excellence and its capability to drive impactful storytelling.

Recognized Excellence

As a key part of the FAB Indonesia PR Network, Fabulo has cemented its reputation as a leader in creativity and strategy. In 2024, it delivered standout campaigns across industries like automotive, telecommunications, culinary, and fintech, blending storytelling with purpose and impact. From elevating Teh Pucuk Harum in the culinary space to strengthening long-term partnerships with IM3 and addressing societal challenges with DANA, Fabulo showcased its ability to craft narratives that resonate and drive results. In the automotive sector, its innovative storytelling further highlighted its industry expertise. This year’s achievements reflect Fabulo’s resilience and innovation, positioning it as a trusted partner for brands seeking meaningful connections and measurable success.

Why the PR Awards Matter

The PR Awards Singapore isn’t just about trophies; it’s about celebrating the transformative power of communications. With 42 categories spanning various verticals, the awards honor campaigns that push boundaries and set new standards. In 2024, Fabulo’s win validated the agency’s ability to craft campaigns that align with both brand objectives and societal values. For agencies and brands across the region, the PR Awards serve as an important benchmark, offering a chance to showcase their best work, build credibility, and inspire industry peers.

Looking Forward

With campaigns that challenge norms and inspire change, the future of PR in Southeast Asia looks brighter than ever and the stakes for 2025 are high. Scheduled for April 11, 2025, this year’s awards will once again crown the top-performing agency and brand, alongside individual category winners. For Fabulo, their past success serves as both a milestone and a motivator. As an agency that has proven its prowess in combining creativity with strategy, they remain a shining example of how impactful storytelling can influence behavior and drive results.

Source: https://aqua.co.id/danone-aqua-ajak-generasi-muda-pikirindulu-sebelum-berkonsumsi-guna-ciptakan-keberlanjutan-masyarakat-lingkungan 

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About Fabulo:

Fabulo is a human-centric PR agency dedicated to placing people at the core of communication strategies. In an era saturated with diverse communication channels, Fabulo remains steadfast in its focus on human connection as the primary target of their efforts. By emphasizing a forward-thinking approach, Fabulo anticipates industry trends and adapts strategies to align closely with audience needs. Their holistic methodology integrates various facets of PR—from media relations to digital engagement—ensuring a cohesive and effective communication strategy. Committed to delivering measurable outcomes, Fabulo prioritizes result-driven delivery to enhance brand reputation and foster enduring relationships between brands and their audiences.

Fabulo is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia.

Learn more about Fabulo: http://fabulo-pr.com/ 

Instagram: https://www.instagram.com/fabulo.id/ 

For more information, please contact: 

Tanya Maulani

Business Director - Fabulo PR Indonesia

e: tanya.maulani@fabulo-pr.com
p: +62 811-9113-844