FAB Indonesia has taken a monumental step in fostering creativity and professional growth within its organization by inaugurating the FAB Activation Planner & Creative Clubs. This initiative aims to bring together the talented planners as well as creatives from FAB’s renowned activation agencies—Fabulous, FAV, Frente, Fahrenheit, and Cerita Event—unifying their efforts to achieve greater heights of innovation and collaboration.
A Day at GIIAS 2024
On Thursday, 25th July 2024, the members of the club had the opportunity to visit the Gaikindo Indonesia International Auto Show (GIIAS) at Indonesia Convention Exhibition (ICE) BSD City. This visit was a part of the club's “Fun and Inspiring” activities, aimed at sparking creativity and providing new perspectives to the members.
Impressions and Insights from GIIAS 2024
The visit to GIIAS was filled with excitement and new insights. Zahra from Fahrenheit expressed her fascination with the new references and designs, particularly admiring the sleek aesthetics of Lexus vehicles. Nanda, also from Fahrenheit, was impressed by the captivating booths at the event. Eka (Fahrenheit) shared a positive testimony about Daihatsu's booth, showcasing marked progress in their presentation. She was pleasantly surprised by Daihatsu's impressive setup this year.
Happy (Fahrenheit) highlighted the innovative displays at Wuling’s booth, particularly impressed by the durability of its car batteries. Radit (Fahrenheit) enjoyed the interactive elements at the Hyundai booth, specifically the gamification aspects that included a fun car racing game.
Ebi from Cerita Event appreciated the diverse themes and brand presentations at GIIAS, while Felecia (Cerita Event) was particularly impressed by Lexus’ ability to build up their brand image and showcase their premium quality through bold lighting and colour tonality.
Future Plans for the Clubs
Looking ahead, Ebi suggested that the next exploration for the Activation Creative & Planner Clubs could be a music festival, emphasizing the engaging and relevant brand interactions that such events can offer. The clubs aim to continue exploring innovative avenues and creating dynamic experiences that resonate with diverse target markets.
The launch of the FAB Activation Planner & Creative Clubs marks a significant milestone in the company's journey. This platform is designed to inspire and empower the creative minds within FAB Indonesia, encouraging them to push the boundaries of their imagination and craft compelling brand stories.
Watch the recap here.
Learn more about FAB Indonesia: https://fabindonesia.com/
For more information, please contact:
Ryan Sujadi
Director of FAB Indonesia
e: ryan.sujadi@fabindonesia.com
p: +62 811-8111-369
Jeanne Pangaribuan
Director of FAB Indonesia
p: +62 812-9369-629