Fabulous, one of the leading activation agencies in Indonesia, has once again set the stage for a masterclass in brand activation with their latest collaboration for Collagena. Held at Mall Kelapa Gading 3 from December 13-15, 2024, this exciting event was a showcase of how wellness, science, and engaging consumer experiences can come together to educate and inspire. Fabulous’s distinctive approach to activation events shone through in their creation of an immersive, interactive experience designed to foster a meaningful connection between consumers and the Collagena brand. The event was further enhanced through a collaboration with Foniks PR, which brought engaging narration and strategic communication to the forefront.

Introducing Collagena: A Modern Approach to Staying Forever Young

Collagena, a wellness brand launched by PT. Mayora Indah Tbk., is on a mission to make the benefits of collagen accessible and practical for everyone. Collagen, a vital protein that makes up 75% of the skin structure and plays a role in bone, muscle, and joint health, decreases as we age. As Dr. Widjaya Chandra, a renowned dermatologist, explained, “The natural reduction of collagen can cause skin to lose moisture and elasticity, leading to signs of aging, including wrinkles and dryness.”

Collagena comes in the form of a delicious and creamy collagen-infused milk that aims to replenish the body’s collagen levels. Collagena’s message, “Semua Bisa Awet Muda” (Everyone Can Stay Young Forever), is captured perfectly by brand ambassador and Korean superstar; Song Hye Kyo, who advocates that youthful skin and vitality aren’t just for older generations but can be part of anyone’s daily routine.

A Blend of Science and Fun

Fabulous’s brand activation was designed to be both educational and fun. This event was more than just a product launch; it was a community experience that introduced consumers to the many benefits of Collagena while creating an atmosphere of excitement and engagement. 

The activation featured several engaging components:

• Free Skin Check: Visitors were able to receive professional analysis of their skin's health, guided by expert dermatologists.

• Collagen Tunnel Installation: A visually captivating educational installation provided consumers with insights into the role of collagen in skin, bone, and joint health.

• Talk Shows & Workshops: Industry experts discussed the importance of collagen in a modern lifestyle, while highlighting Collagena’s effectiveness in promoting healthy skin and joints.

Through these activities, visitors were able to learn about the scientific benefits of collagen while experiencing firsthand how Collagena fits into their daily wellness routine.

Collagena’s Strong Market Appeal and Health Benefits

As discussed during the event, Collagena is not just for those concerned with skin aging; it also benefits joint health, muscle strength, and overall vitality. In Indonesia, where the demand for wellness products is on the rise, Collagena is perfectly positioned to cater to those looking for practical, on-the-go wellness solutions. “We want to empower everyone to take control of their health and wellness, and Collagena helps make that journey accessible for people of all ages,” said Pikko Wijaya, Marketing Manager at PT Mayora Indah Tbk.

The product is particularly well-suited for those with busy lifestyles, making it an ideal choice for people seeking a quick and effective way to enhance their skin’s elasticity and improve joint health. Collagena is designed to be consumed easily, aligning with the growing trend of health-conscious consumers who want wellness solutions that are both simple and effective.

Event Highlights: Celebrity Engagement and Community Impact

The event saw strong participation from national celebrities who are advocates of Collagena. Dian Sastrowardoyo, Sissy Prescillia, and Titi Kamal—all known for their radiant skin and active lifestyles—shared their personal experiences with Collagena, reinforcing its effectiveness in maintaining youthful skin. Song Hye Kyo, the brand’s Korean ambassador, also highlighted the universal appeal of Collagena and how it helps support healthy living across different age groups. In addition to celebrity endorsements, the event emphasized the power of community. Fabulous used this activation to bring people together, creating an engaging space where individuals could share their wellness goals and experiences while learning about Collagena’s positive effects.

Mastering Brand Activation with Collagena

Fabulous’s activation for Collagena reinforced its standing as a leader in creating impactful and immersive brand experiences. The event skillfully blended wellness education, entertainment, and community engagement, not only introducing Collagena to consumers but also forging a meaningful connection between the brand and its audience. Fabulous’s ability to craft thoughtful, engaging, and memorable experiences ensures its mastery in the art of brand activation.

The Collagena activation was a resounding success, seamlessly merging education with fun. As collagen continues to play an essential role in modern wellness, Collagena stands out as a practical solution for consumers seeking to improve their skin, joints, and overall health. Fabulous’s expertise in creating personalized brand experiences ensures that Collagena’s message will continue to inspire, encouraging consumers to embrace the benefits of collagen for a healthier lifestyle.

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About Fabulous:

Fabulous is the premier creative activation agency specializing in large-scale, comprehensive project management and strategic brand marketing activities. They excel in crafting memorable corporate events, product and services launches, sales push initiatives, consumer loyalty programs and various other formats. 

Fabulous has a knack for turning brand visions into reality, counting industry leaders like CeraVe, Mondelez, Frisian Flag, Dancow, and Danone among their esteemed clientele.

Learn more about Fabulous: https://fabulousindonesia.com/ 

Instagram: https://www.instagram.com/fabulous_ind/ 

For more information, please contact:

Ferawati Ningrum

Business Director of Fabulous Indonesia 

e: ferawati.ningrum@fabulousindonesia.com
p: +62 813-2149-9949