Katch, in collaboration with Mayora Global, has elevated Choki Choki’s brand activation by producing a special TV commercial (TVC) in partnership with the iconic Smurfs for the Saudi Arabian market. This playful collaboration promises a fun, interactive experience for Choki Choki fans, including exclusive Smurfs stickers with every purchase.

At the heart of this campaign is a playful TV commercial (TVC), designed to captivate Saudi audiences with a vibrant, family-friendly message. The spot not only promotes the popular Choki Choki chocolate but also highlights the inclusion of special Smurfs stickers with every purchase—an irresistible offer for young fans. With this creative twist, Katch has managed to blend childhood nostalgia with modern marketing, making Choki Choki a must-have treat in Saudi households.

Katch demonstrated a deep understanding of the Saudi market in this campaign. Tasked by Mayora Global to extend Choki Choki's reach beyond Indonesia, Katch tailored every aspect of the production to resonate with the local Saudi audience. The TVC campaign reflects Katch’s expertise in balancing global brand identity with regional preferences. This Smurf-tastic collaboration highlights Katch’s ability to create fun, family-friendly experiences that connect with diverse markets, bringing Choki Choki to life in a culturally relevant way.

Watch the full ad here.

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About Katch:

Katch is a dynamic creative agency driven by a unique philosophy that places women, the real decision-makers, at the center of its strategic approach. Guided by their 3K principles—Katch the Right Target, Katch People's Eyes, and Katch-up with Clients—Katch excels in crafting highly tailored and visually compelling campaigns. With a deep understanding of Indonesian consumers, the agency leverages precise profiling to create relevant and captivating content. Led by a team of seasoned professionals, including Creative Director Nabyl Farizi, Strategy Lead Justian Edwin, and Business Director Novelia Hendrata, Katch has successfully collaborated with global brands like Uniqlo, Pantene, and Choki-Choki. As a graduate of the Y Program under FAB Indonesia, Katch continues to innovate and influence the creative landscape.

Learn more about Katch: https://instagram.com/katchkatchkatch/

For more information, please contact:

Novelia Hendrata
Business Director of Katch
e: novelia.hendrata@katch.co.id
p: +62 811-9861-188