A Grand Introduction to Indonesia’s Automotive Scene

Adora made a spectacular debut at the Indonesia International Motor Show (IIMS) 2025, marking its first public appearance at JIExpo Kemayoran from February 13 to 23, 2025. This milestone event provided an exciting platform to introduce Adora’s vision, cutting-edge technology, and commitment to innovation to a broader audience. The activation was executed by Frente and Fabulo, two powerhouses within the FAB Indonesia group, ensuring a seamless, engaging, and high-impact experience that positioned Adora as a standout in the growing electric motorcycle industry.

Immersive Booth Experiences and Interactive Engagements

Adora's presence at IIMS 2025 spanned two booths, located in Hall B-5 and C3, where visitors engaged with the brand's groundbreaking features through a range of interactive experiences. The Innovation Hub served as a central installation, highlighting Adora’s advanced technology, including a 3-Year Warranty Lithium Battery, Traction Control System, Push Assist Mode, and Emergency Mode. The Water Resistance Feature Display further showcased Adora’s superior engineering, demonstrating its ability to withstand various weather conditions.

The Feature Experience allowed visitors to engage with Adora’s Bluetooth Speaker and Screen Mirroring capabilities, while the Hill Start Experience provided first hand exposure to the Hill Start Assist function, ensuring smoother uphill rides. Through a Cost-Saving Simulation, visitors could compare daily commuting expenses and see how Adora’s efficiency could save them up to IDR 6.5 million annually.

Building on the excitement of the interactive experiences, Adora's dedication to innovation and customer appeal was further validated at IIMS 2025, where the brand received two prestigious awards: 'Most Innovative EV Scooter' and 'Favorite New Comer EV Motorcycle Brand.' These accolades recognized Adora's unique blend of cutting-edge technology, such as its long-lasting lithium battery and advanced safety features, with a user-friendly design that resonated strongly with attendees.

Meanwhile, the Photo Booth Corner encouraged attendees to capture and share their moments with Adora, reinforcing brand engagement on social media. A special landmark display emphasized Adora’s cost-saving benefits over five years, reinforcing its value proposition for consumers considering a switch to electric mobility.

Excitement Through Challenges and Rewards

To enhance visitor engagement, Adora introduced a series of interactive challenges throughout the event. The Adora Stamp Quest invited attendees to complete a set of missions, collecting stamps along the way for a chance to win exclusive merchandise through the Wheel of Spin. The Instagram Challenge: Share Your Moment at the Adora Booth encouraged visitors to document their experiences creatively, with the best daily content receiving an e-wallet prize of IDR 150,000.

Additionally, the Selfie Challenge at Adora’s mini booth took inspiration from the 0.5 camera lens trend, allowing visitors to capture unique wide-angle shots. Participants who uploaded their selfies with the Adora filter frame were eligible for special prizes, reinforcing social media engagement and brand visibility.

A Captivating Entertainment Lineup

Beyond its innovative displays, Adora’s booth delivered an electrifying atmosphere with live DJ performances on Saturdays and live band performances on Sundays. The music-filled setting energized attendees, drawing them into the Adora experience and creating a dynamic, immersive brand environment. 

Adora’s Press Conference and Unveiling Moment

The first day of the exhibition featured a press conference, introducing Adora to media representatives and key industry players. During this session, Adora’s vision, technology, and significance in Indonesia’s electric vehicle market were highlighted, setting the stage for its anticipated market presence. The unveiling moment served as a defining highlight, presenting Adora as a game-changer in the two-wheeler segment.

Seamless Execution by Frente & Fabulo

Together, Frente and Fabulo orchestrated a memorable debut for Adora, capturing the attention of automotive enthusiasts, potential buyers, and industry leaders alike. As Adora takes its place in Indonesia’s evolving mobility landscape, its presence at IIMS 2025 marks the beginning of an exciting journey toward sustainable, efficient, and innovative transportation solutions.

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About Frente:

Frente, under the umbrella of FAB Indonesia, is redefining the marketing landscape with its community-based activation approach. Their focus on authentic, localized engagement, coupled with their expertise in sales and trade marketing, sets them apart in the industry. Whether it’s through dynamic sports events or cutting-edge automotive shows, Frente continues to create impactful experiences that resonate with communities and drive brand success. As they continue to innovate and evolve, one thing remains clear: Frente is not just a marketing agency; it’s a catalyst for community-driven brand transformation.

Learn more about Frente: www.frenteindonesia.com 

Instagram: https://www.instagram.com/frenteindonesia/ 

For more information, please contact:

Ronny Martinus

Business Director of Frente Indonesia

e: ronny.martinus@frenteindonesia.com    

p: +62 816-1333-834 

About Fabulo:

Fabulo is a human-centric PR agency dedicated to placing people at the core of communication strategies. In an era saturated with diverse communication channels, Fabulo remains steadfast in its focus on human connection as the primary target of their efforts. By emphasizing a forward-thinking approach, Fabulo anticipates industry trends and adapts strategies to align closely with audience needs. Their holistic methodology integrates various facets of PR—from media relations to digital engagement—ensuring a cohesive and effective communication strategy. Committed to delivering measurable outcomes, Fabulo prioritizes result-driven delivery to enhance brand reputation and foster enduring relationships between brands and their audiences.

Fabulo is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia.

Learn more about Fabulo: http://fabulo-pr.com/ 

Instagram: https://www.instagram.com/fabulo.id/ 

For more information, please contact: 

Tanya Maulani

Business Director - Fabulo PR Indonesia

e: tanya.maulani@fabulo-pr.com
p: +62 811-9113-844