In a dynamic partnership with Wardah, Allheart has played a key role in the development of the “Wardah Science-Powered Skin Academy”. As part of FAB Indonesia, Allheart worked to bring the vision of empowering consumers with skincare knowledge to life, creating a unique educational experience for both skincare enthusiasts and newcomers.

Empowering Through Knowledge

As Indonesia’s largest beauty brand, Wardah is committed to more than just innovative skincare products. The Wardah Science-Powered Skin Academy reflects this commitment by offering a space where individuals can learn, explore, and grow their skincare journeys. With a focus on knowledge and care, Wardah's mission is clear: healthy, glowing skin starts with education. The academy is designed to provide participants with a comprehensive yet engaging learning experience, offering courses that range from skincare basics to the latest beauty trends. Whether someone is just beginning to explore skincare or is a seasoned enthusiast looking to expand their expertise, the academy provides valuable resources to cater to all levels of experience.

Bringing the Academy to Life

Allheart was instrumental in developing the concept for the Wardah Science-Powered Skin Academy, ensuring that it not only educates but also engages participants in a fun and interactive way. The collaboration involved crafting a holistic experience through multiple content touchpoints.

To support the launch of the academy, Allheart produced a range of ripple content, covering every phase of the project. This included the concept and editing for the teaser, the digital launch, and the main event, as well as activities and the academy’s graduation. By managing the production and development of these assets, Allheart helped Wardah create an impactful campaign that aligns with its values of empowerment and education.

Additionally, Allheart oversaw the creation of microsite content, ensuring that the online experience was as polished and informative as the academy itself. The microsite served as a hub for participants to access resources, track their progress, and stay engaged with the academy's ongoing activities.

A Space for Learning and Growth

The Wardah Science-Powered Skin Academy offers something for everyone, from those just starting their skincare journey to experienced individuals eager to deepen their knowledge. With a mix of digital content, engaging activities, and expert-led courses, the academy sets the stage for personal growth and informed skin care choices.

In collaboration with Allheart, Wardah has created a platform that not only educates but also inspires. The academy encourages participants to take control of their skincare routines by providing them with the tools and information they need to make confident decisions about their skin health.

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About Allheart:

Based in Jakarta, Allheart is a creative agency built for the new age of advertising, with built-in content production at its core. Founded and led by Andreas Edwitia, former Shopee Creative Lead, as Co-Founder/ Creative Business Director, and along with Faiz Fashridjal, former Head of Marketing at GoTo, as Co-Founder/ Business Director, Allheart is well-positioned to provide its clients with what they call “the big wave and ripple content™” they need to succeed in today's ever-evolving digital world.

Allheart is the newest agency under the 1Hati network — home to leading creative and digital agencies Ambilhati, HeartWork and a fellow newcomer Bukahati — as well as part of FAB Indonesia, one of the largest and fastest tech-based creative business platform in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia. 

Learn more about Allheart: https://www.instagram.com/allheart.id/ 

Learn more about 1Hati Network: https://www.instagram.com/1hati_creative/ 

For more information, please contact:
Faiz Fashridjal
Co-Founder / ⁠⁠Business Director of Allheart
e: faiz@allheart.id
p: +62 818-0213-7266