As Business Director of Frente Indonesia, Ronny Martinus shares his journey in brand activation, the impact of community-based marketing, and how Frente stays ahead in an evolving digital landscape.

As the Business Director at Frente Indonesia, can you share a bit about your career journey and what inspired you to enter the activation industry?

My career journey started with a deep passion for marketing and brand activation. From the beginning, I was always curious about how brands could build strong connections with consumers through memorable experiences—not just traditional communication.

I started in the marketing industry, learning extensively about creative and effective campaign strategies. Over time, I became more immersed in activation, which eventually led me to take on broader strategic roles like the one I have today.

What made me fall in love with this industry is its ability to create real-life experiences that forge emotional bonds between brands and consumers. At Frente Indonesia, I see a huge opportunity to deliver fresh, innovative, and trend-driven activations.

For me, this is more than just a job—it’s a passion for crafting meaningful brand experiences that leave a lasting impact.

Frente is known for its focus on community-based marketing. In your opinion, what sets this approach apart from other marketing strategies?

The biggest advantage of community-based marketing is its ability to foster authentic engagement and loyalty. Unlike traditional one-way marketing strategies, this approach creates a two-way relationship between brands and their communities.

The key strength? Trust and deeper engagement. Consumers are more likely to believe recommendations from their communities rather than traditional ads. A strong community also serves as an organic brand advocate, spreading messages in a way that leads to long-term, sustainable impact. At Frente Indonesia, we believe that community-driven marketing breathes life into brands, making them more relevant, personal, and impactful.

How does Frente design activations that not only capture attention but also create meaningful and lasting brand experiences for communities?

We focus on interaction and long-term impact. It’s not just about grabbing attention—it’s about ensuring brands truly connect with their audience through meaningful experiences. How do we do it? By leveraging data-driven insights to understand communities, fostering collaboration so audiences feel genuinely involved, and blending online and offline experiences. The result? Activations that go beyond the hype, building emotional connections and strong brand loyalty.

With the rapid evolution of technology and digital trends, how does Frente stay ahead to ensure its activation strategies remain relevant and effective?

Frente continuously adapts by integrating technology, data, and creativity into every activation. We harness social media engagement to create more interactive and personalized experiences. Additionally, we rely on data-driven strategies to track trends and consumer behavior, ensuring our approaches stay relevant and impactful.

By combining physical and digital experiences, we create seamless interactions between brands and their communities—making engagement more immersive and meaningful.

As a Business Director, what are the biggest challenges in managing various activation campaigns, and how do you ensure each project meets its goals?

The biggest challenge is balancing creativity, planning, execution, and results across every campaign. With so many ideas, strong team coordination, and the need to deliver impact, the key challenge is keeping everything on track, within budget, and aligned with objectives. How do I tackle this? By implementing the right strategies, making data-driven decisions, and fostering close collaboration with both the team and clients. I ensure every project has a clear roadmap, measurable KPIs, and the flexibility to adapt to emerging trends. Ultimately, our goal is to execute campaigns that are not only creative but also effective and impactful—for both brands and consumers.

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About Frente:

Frente, under the umbrella of FAB Indonesia, is redefining the marketing landscape with its community-based activation approach. Their focus on authentic, localized engagement, coupled with their expertise in sales and trade marketing, sets them apart in the industry. Whether it’s through dynamic sports events or cutting-edge automotive shows, Frente continues to create impactful experiences that resonate with communities and drive brand success. As they continue to innovate and evolve, one thing remains clear: Frente is not just a marketing agency; it’s a catalyst for community-driven brand transformation.

Learn more about Frente: www.frenteindonesia.com 

Instagram: https://www.instagram.com/frenteindonesia/ 

For more information, please contact:

Ronny Martinus

Business Director of Frente Indonesia

e: ronny.martinus@frenteindonesia.com 

p: +62 816-1333-834