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Building a Workplace That Works: How Indonesia’s Top Companies Are Leading the Great Place to Work® Movement

28 February 2025

2025 holds a prominent trend in Indonesia's advertising and public relations landscape is the emphasis on Diversity, Equity, and Inclusion (DEI) in communications. Brands are increasingly recognizing the importance of authentic representation and inclusive messaging to resonate with the nation's diverse population. A notable example of this commitment is Marriott International, which has been consistently recognized for its inclusive workplace culture. The company has earned the Great Place to Work® Certification, reflecting its dedication to creating an environment where all employees feel valued and respected.

Creating Positive Work Environments That Drive Success

Workplace culture has become a critical factor in business success, and in Indonesia, companies are stepping up to create environments that foster employee well-being, diversity, and professional growth. More organizations, from multinational giants to local businesses, are earning the Great Place to Work® certification, proving that workplace excellence is no longer a luxury—it’s a necessity. But what does it take to be recognized as a Great Place to Work®? Why does it matter for businesses? And which companies in Indonesia, particularly Jakarta, are leading this movement? Let’s dive in.

What It Means to Be a Great Place to Work® Certified

The Great Place to Work® certification is not just a label; it’s an acknowledgment of an organization’s commitment to fostering trust, pride, camaraderie, and inclusivity in the workplace. Companies undergo rigorous assessments, including employee satisfaction surveys and company culture evaluations, to determine whether they meet the standards of a great workplace.

Key factors that contribute to certification include:

Trust & Leadership – Do employees feel valued and supported?
Diversity, Equity & Inclusion – Is the workplace fair and welcoming to all?
Work-Life Balance – Are employees able to thrive both professionally and personally?
Career Growth & Development – Do employees have opportunities to learn and advance?

Businesses that achieve this certification see higher employee retention, improved productivity, and stronger employer branding, making them attractive to top talent.

Meet Indonesia’s Top Great Place to Work® Certified Companies

Several multinational corporations and local businesses operating in Indonesia have been officially recognized as Great Places to Work®. Here are some of the standout names that are leading the movement:

Multinational Corporations

1. Marriott Group Indonesia

Marriott International, which operates some of Jakarta’s top luxury hotels, has been Great Place to Work® Certified multiple times. The company is known for its strong DEI policies, empowering employees across different backgrounds, cultures, and expertise levels. Employees enjoy comprehensive career development programs, employee wellness benefits, and a people-first company culture.

2. DHL Express Indonesia

DHL has consistently ranked as a Great Place to Work® worldwide, and its Indonesian branch is no exception. Employees highlight strong leadership, transparent communication, and an emphasis on career growth as reasons why DHL stands out as an employer. The company’s team-driven culture and investment in employee well-being have made it a sought-after workplace.

3. Hilton Indonesia

The global hospitality giant Hilton has also received Great Place to Work® Certification, particularly for its efforts in promoting employee engagement, diversity, and professional development. Hilton’s Thrive@Hilton program focuses on mental and physical wellness, ensuring employees are supported both in and outside of work.

4. Deloitte Indonesia

A leading professional services firm, Deloitte Indonesia has built a reputation for being an inclusive and growth-driven workplace. With structured mentorship programs, flexible work arrangements, and competitive employee benefits, Deloitte is recognized as an industry leader in employee satisfaction.

5. SC Johnson & Ericsson Indonesia

Both SC Johnson and Ericsson Indonesia have also earned recognition for their sustainable workplace policies, employee engagement programs, and strong leadership frameworks. Their commitment to diversity and employee development makes them stand out in their respective industries.

Why This Trend Matters for Indonesian Businesses

The workplace culture movement is gaining momentum in Indonesia for a reason—it’s shaping how businesses attract and retain top talent. The modern workforce, especially Millennials and Gen Z, places high value on:

Work-life balance (Flexible hours, mental health support)
Diversity and inclusion (Fair hiring practices, equal pay, and growth opportunities)
Career advancement (Mentorship programs, leadership training)

A study by LinkedIn Global Talent Trends reports that companies with strong employer branding receive 50% more qualified applicants. Moreover, organizations that prioritize employee well-being experience higher retention rates and better business performance. This shift is not just about HR policies—it’s about business success. Companies that invest in workplace culture see higher productivity, better innovation, and stronger customer loyalty.

The Future of Workplace Excellence in Indonesia

With the rise of remote work, AI-driven HR strategies, and increasing demand for workplace inclusivity, companies will need to adapt continuously.

Key trends shaping Indonesia’s workplace culture in 2025 include:

Hybrid Work Models – More companies will embrace flexible work arrangements.
AI & Data-Driven HR Solutions – Personalized career development programs based on employee data.
Employee-Generated Content – Companies leveraging real employee stories on social media for authentic branding.
Enhanced DEI Policies – Increased focus on gender equality, mental health, and fair leadership opportunities.

The movement towards creating a positive, engaging, and inclusive workplace is not just a trend—it’s the future of business success in Indonesia.

The Value of Being a Great Place to Work®

With companies like Marriott, Hilton, DHL, Deloitte, and Ericsson Indonesia leading the way, the Great Place to Work® movement is setting a new standard in Indonesian corporate culture. Businesses that invest in workplace well-being, inclusivity, and employee engagement will not only attract top talent but also see long-term success in an increasingly competitive market.

If you're a job seeker, looking for an employer with a strong workplace culture should be a priority. And if you're a business leader, investing in a thriving work environment isn’t just the right thing to do—it’s the smart thing to do.

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