Chinese New Year is more than just a celebration—it is a time to embrace prosperity, unity, and cultural heritage. As the Year of the Wood Snake unfolds, OCBC Indonesia honors this occasion with an exclusive series of customer gatherings across four major cities. Each event is thoughtfully designed to deepen connections, reflect on tradition, and welcome an abundant year ahead.

At the heart of these celebrations is Cerita Event, a creative event organizer known for transforming brand visions into immersive experiences. As part of FAB Indonesia’s group of establishments, Cerita Event specializes in idea creation, professional event management, and digital amplification, ensuring each gathering is both seamless and meaningful.

Legacy in Indonesia

OCBC’s presence in Indonesia dates back to 1941, marking decades of financial expertise and community engagement. With a commitment to providing comprehensive banking solutions, OCBC has grown into a trusted financial institution, fostering strong relationships with individuals and businesses alike. Its annual Chinese New Year gathering reflects this dedication, serving as a moment to appreciate loyal customers while celebrating tradition.

A Celebration Across Four Cities

OCBC’s Chinese New Year gatherings bring together an exclusive guest list of esteemed clients and partners in Medan, Bandung, Jakarta, and Surabaya. Each event is carefully curated with traditional elements and interactive experiences, ensuring a night of cultural appreciation and meaningful connections.

Kicking off in Surabaya at The Westin on January 30, 2025, the series then moved to Jakarta at Park Hyatt on February 5, followed by Bandung at Pullman on February 6, and concluded in Medan at JW Marriott on February 10. Each evening welcomed over 200 distinguished guests, setting the stage for an elegant yet intimate celebration.

The event flow featured a blend of time-honored traditions and modern engagement. Attendees were treated to Face Reading, an ancient practice offering personalized insights into character and fortune, as well as Chinese Calligraphy, where guests could experience the art of traditional brush strokes. A Color Analysis session added a contemporary touch, helping guests discover auspicious colors to bring prosperity in the year ahead.

Crafting an Immersive Experience

Bringing together heritage, artistry, and exclusivity requires a keen eye for detail—something Cerita Event has long mastered. As the event production partner, the team ensured every aspect was meticulously executed, from stage design that reflected the elegance of Chinese tradition to seamless event flow management that allowed guests to fully immerse themselves in the experience. By blending traditional aesthetics with modern sophistication, Cerita Event transformed each venue into a space that honored cultural heritage while maintaining a refined and luxurious atmosphere. Their expertise in curating high-end experiences allowed OCBC’s vision to come to life, reinforcing the bank’s commitment to both tradition and excellence.

A Memorable Start to the Year of the Wood Snake

Through meaningful interactions and cultural appreciation, OCBC’s 2025 Chinese New Year gatherings were more than just celebratory events—they were a tribute to heritage, prosperity, and lasting relationships. With Cerita Event’s creative execution, each evening left a lasting impression, setting the tone for a year filled with success and abundance.

As customers and partners departed with memories of an elegant evening steeped in tradition, one thing was clear—the spirit of the Wood Snake year had been welcomed in the most refined and meaningful way possible.

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About Cerita Event:

Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.

Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/

For more information, please contact:
Ade Joesaki
GM Operations of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862