In October 2024, Cerita Event, a prominent member of the FAB Indonesia network, hosted an exclusive launch event in Jakarta to unveil WiZ, Signify’s advanced smart lighting brand. Set against the backdrop of a dynamic showcase, this launch attracted top media representatives, influential voices, and members of the interior design community, all invited to explore the transformative potential of WiZ smart lighting.

Elevating Smart Living Through Innovative Lighting

WiZ introduces a new approach to home lighting, focusing on smart solutions that go beyond basic illumination. The WiZ product range promises to enhance various aspects of modern living by providing adaptive lighting solutions tailored to each room’s purpose and the unique needs of every household member. Whether it’s creating a serene atmosphere for family relaxation, supporting children’s creativity with imaginative lighting, or elevating the gaming experience with immersive colors, WiZ’s smart lighting is designed to integrate seamlessly into the rhythm of daily life.

A Vision for the Smart Generation

Central to the event was the introduction of the WiZpiration Home Club, a community initiative designed to inspire and connect modern homeowners and smart living enthusiasts. This club embodies WiZ's mission to make smart lighting accessible, practical, and inspiring, encouraging individuals to rethink home lighting as an essential part of a connected and aesthetically sophisticated lifestyle. Through this community, WiZ aims to lead a movement that values functional beauty and forward-thinking technology in equal measure.

A Tailored Experience for Media and Influencers

The launch event unfolded over two curated sessions, each crafted to engage a unique audience. In the first session, 50 media representatives attended an exclusive press conference followed by an immersive home inspiration showcase. Here, they were offered first-hand experience of WiZ’s innovative approach to lighting, learning how each product in the line is designed to blend functionality with high-quality aesthetics.

The second session welcomed a select group of 30 influencers and interior design professionals. This gathering went beyond traditional product showcases, featuring interactive sessions, influencer discussions, and exclusive content creation opportunities within the WiZ-inspired home setups. By sharing their real-time experiences with WiZ smart lighting, these influencers helped demonstrate the brand’s versatility and impact, bringing its capabilities to life for their followers.

Creating a Modern, Refined Ambiance

The heart of the event was the “WiZpiration Home” installation—a carefully curated series of spaces that brought the brand's vision to life. Each room was designed to highlight WiZ’s flexibility, offering a glimpse into how smart lighting can enhance any environment. With a modern, dynamic aesthetic, the setup invited guests to reimagine their own spaces, leaving them with a sense of possibility and inspiration.

A Thoughtful Introduction to the Future of Home Lighting

In crafting an inviting and sophisticated atmosphere, Cerita Event succeeded in presenting WiZ not merely as a product, but as a lifestyle choice. The event was thoughtfully structured to reflect WiZ’s commitment to quality, style, and innovation, with a welcoming, almost personal tone that resonated with attendees. By allowing guests to experience WiZ’s features in a home-like setting, Cerita Event created a memorable launch that emphasized the functional elegance of WiZ smart lighting.

With the launch of WiZ and the formation of the WiZpiration Home Club, Cerita Event and WiZ have set a new standard for smart lighting in Indonesia. Through this poised, community-focused event, WiZ positioned itself as a leader in modern lighting solutions, appealing to a sophisticated audience that values both functionality and design.

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About Cerita Event:

Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.

Learn more about Cerita Event: http://ceritaevent.com/

Instagram: https://www.instagram.com/ceritagroup_id/

For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862