Frente’s expertise in event planning, execution, and services was prominently showcased during INAGRITECH 2024, on July 31st held in Jakarta. This event marked a significant milestone for RMA Indonesia as they introduced Mahindra Tractor’s latest technological advancements to the Indonesian market.

RMA Indonesia, the exclusive distributor of Mahindra Tractor in Indonesia, collaborated with Mahindra Farm Equipment Sector (FES) to unveil an impressive lineup of advanced tractors. Mahindra FES, a part of the globally renowned Mahindra Group based in India, is the world's largest tractor manufacturer by volume. RMA Indonesia's role encompassed sales, service, and parts provision for Mahindra Tractor across the nation, including the introduction of innovative models like the future-ready OJA series.

Frente Indonesia was entrusted with the comprehensive management of the event, a testament to their proficiency in delivering tailored event solutions. The design of the Mahindra Tractor booth was meticulously planned to reflect the brand's identity, characterized by simplicity and uniqueness. This design strategy effectively highlighted Mahindra Tractor's innovative spirit, with careful consideration given to material and structural quality to ensure it met and exceeded expectations.

Throughout the exhibition, Mahindra Tractor’s presence was strongly felt, culminating in the reception of the "THE INNOVATIVE EXHIBITOR" award by Visitors Choice at INAGRITECH 2024. This prestigious accolade, presented by GEM INDONESIA, recognized Mahindra Tractor's innovative contributions to the agricultural sector, further highlighting the successful collaboration and strategic planning by Frente Indonesia.

Frente’s strategic approach to event planning and execution not only showcased Mahindra Tractor's latest innovations but also reinforced the robust partnership between RMA Indonesia and Mahindra FES. The successful execution at INAGRITECH 2024 exemplified Frente’s ability to deliver high-quality, brand-aligned event experiences, setting a new standard for future industry events.

See the reveal here.

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About Frente:

Frente, under the umbrella of FAB Indonesia, is redefining the marketing landscape with its community-based activation approach. Their focus on authentic, localized engagement, coupled with their expertise in sales and trade marketing, sets them apart in the industry. Whether it’s through dynamic sports events or cutting-edge automotive shows, Frente continues to create impactful experiences that resonate with communities and drive brand success. As they continue to innovate and evolve, one thing remains clear: Frente is not just a marketing agency; it’s a catalyst for community-driven brand transformation.

Learn more about Frente: www.frenteindonesia.com 

Instagram: https://www.instagram.com/frenteindonesia/ 

For more information, please contact:

Ronny Martinus
Business Director of Frente Indonesia
e: ronny.martinus@frenteindonesia.com
p: +62 816 1333 834