MG made a striking presence at BCA Expoversary 2025, held from February 20 to 23 at ICE BSD, bringing its vision of "Innovation in Motion" to life. The event served as a platform for MG to showcase its latest automotive advancements, from cutting-edge technology to intelligent driving features, reinforcing its evolution from a British sports car icon to a forward-thinking industry leader.

As part of the FAB Indonesia group, Frente played a key role in conceptualizing and designing MG’s immersive booth. Spanning an impressive 280 square meters, the booth was designed to captivate visitors while emphasizing MG’s commitment to quality, innovation, and electrification. With a luminous MG pylon standing tall at the entrance, complemented by dynamic lighting installations, the setup ensured maximum brand visibility and an inviting atmosphere for all attendees.

The experience went beyond static displays, offering interactive engagement opportunities to deepen visitor connections with the brand. Attendees explored MG’s latest car lineup, getting an up-close look at its modern designs and advanced driving technologies. The event provided a hands-on approach to understanding MG’s commitment to seamless mobility through test drives, allowing prospective customers to experience the performance, comfort, and innovation behind each model. Participants who completed a test drive received exclusive merchandise, further enhancing the engagement.

Adding a playful element to the booth, MG introduced the "MG Victory Pose," an interactive photo activity where visitors could pose alongside Arsenal player cutouts, reinforcing the brand’s sporting heritage. Meanwhile, the "Fly High with MG" activation saw MG-themed balloons distributed throughout the event, creating a lively and memorable experience for attendees.

Beyond awareness and engagement, the event also served as a strategic sales opportunity. MG collaborated with BCA’s "Kredit Keren Banget" financing program, allowing visitors to seamlessly explore purchasing options, both at the event and through the KKB Virtual Mall.

Through a meticulously crafted experience, MG successfully strengthened its presence at BCA Expoversary 2025, reinforcing its position as a brand that seamlessly integrates technology, performance, and design to redefine mobility. With Frente at the helm of execution, the event underscored MG’s dedication to shaping the future of the automotive industry while offering a dynamic and engaging experience for visitors.

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About Frente:

Frente, under the umbrella of FAB Indonesia, is redefining the marketing landscape with its community-based activation approach. Their focus on authentic, localized engagement, coupled with their expertise in sales and trade marketing, sets them apart in the industry. Whether it’s through dynamic sports events or cutting-edge automotive shows, Frente continues to create impactful experiences that resonate with communities and drive brand success. As they continue to innovate and evolve, one thing remains clear: Frente is not just a marketing agency; it’s a catalyst for community-driven brand transformation.

Learn more about Frente: www.frenteindonesia.com 

Instagram: https://www.instagram.com/frenteindonesia/ 

For more information, please contact:

Ronny Martinus

Business Director of Frente Indonesia

e: ronny.martinus@frenteindonesia.com 

p: +62 816-1333-834