The highly anticipated relaunch of the AirAsia Card by Permata Bank and AirAsia took center stage on February 27, 2025, at Rumah Makan Kaum in Jakarta. The exclusive event gathered 100 media representatives, key industry leaders, and notable speakers, including Nicole Tan, Head of AirAsia Rewards, and Djumariah Tenteram, Consumer Banking Director of Permata Bank. The event marked a renewed commitment to delivering seamless travel experiences for Indonesian consumers, with the enhanced AirAsia Card offering greater convenience, exclusive perks, and a rewarding travel ecosystem.

At the heart of this successful relaunch was Fabulous, part of FAB Indonesia, which took charge of planning, production, and execution. Known for its ability to craft engaging brand activations, Fabulous ensured that the event reflected the dynamic synergy between finance and travel. From orchestrating a seamless press conference to creating immersive experiences for guests, the event was designed to showcase the AirAsia Card’s enhanced features and benefits.

The relaunch responded to Indonesia’s growing reliance on credit cards for travel expenses. According to Bank Indonesia, credit card transactions surged by 21.1% year-over-year in 2024, highlighting a strong consumer preference for cashless payment solutions. Recognizing this trend, Permata Bank and AirAsia enhanced the AirAsia Card with exclusive travel privileges, including priority check-in, boarding, and baggage handling, catering to frequent travelers seeking affordability without compromising comfort.

During the event, speakers emphasized the strategic importance of the relaunch. Haryanto, Division Head of Consumer Lending at Permata Bank, noted that the increasing demand for travel-friendly financial products had prompted the bank to refine its offerings. The collaboration with AirAsia aimed to provide a seamless payment experience while offering enticing travel rewards. Arifin Prasetyo, Country Head of AirAsia Rewards Indonesia, echoed this sentiment, highlighting the growing appetite for budget-friendly travel solutions. He emphasized that the AirAsia Card was designed to enhance the affordability of travel while allowing users to maximize rewards within the AirAsia MOVE ecosystem.

The relaunch also introduced limited-time promotions, such as up to 7,500 AirAsia points for qualifying transactions and an exclusive Top Spender Challenge, where 100 cardholders had the chance to win round-trip flights between Jakarta and Bangkok. These incentives reinforced the AirAsia Card’s position as a must-have for frequent travelers looking to optimize their spending.

Nicole Tan, Chief Business Officer of AirAsia Rewards, expressed enthusiasm for the continued partnership with Permata Bank. She emphasized that the AirAsia Card was more than just a credit card; it was a gateway to seamless travel, offering perks across flights, hotels, and lifestyle experiences.

With the relaunch generating significant buzz, the AirAsia Card is now available for application at Permata Bank branches, the Permata ME app, and soon via AirAsia MOVE and AirAsia.com. The event reinforced how financial and travel industries can work together to enhance consumer experiences, and Fabulous Indonesia once again delivered an activation that not only informed but inspired, making the AirAsia Card relaunch a resounding success.

###

About Fabulous:

Fabulous is the premier creative activation agency specializing in large-scale, comprehensive project management and strategic brand marketing activities. They excel in crafting memorable corporate events, product and services launches, sales push initiatives, consumer loyalty programs and various other formats. 

Fabulous has a knack for turning brand visions into reality, counting industry leaders like CeraVe, Mondelez, Frisian Flag, Dancow, and Danone among their esteemed clientele.

Learn more about Fabulous: https://fabulousindonesia.com/ 

Instagram: https://www.instagram.com/fabulous_ind/ 

For more information, please contact:

Ferawati Ningrum

Business Director of Fabulous Indonesia 

e: ferawati.ningrum@fabulousindonesia.com
p: +62 813-2149-9949