The ever-evolving landscape of social media means that what worked yesterday might not work today, and today's trending tactics could be obsolete tomorrow. In 2024, brands need to stay ahead of the curve by understanding the latest trends, technologies, and strategies to maintain a robust social media presence. Here’s a look at the hottest trends shaping social media right now, along with expert tips on how to make your digital campaigns go viral.

Making Digital Campaigns Viral

Creating a viral campaign is more of an art than a science. It requires a deep understanding of your audience, creativity, and a bit of luck. Tulus Ciptadi, Managing Director at BSKSBT, emphasizes the importance of storytelling in crafting viral content. “A successful campaign tells a compelling story that resonates with people’s emotions and encourages them to share,” he says. He highlights the importance of using authentic and relatable narratives that reflect the brand’s values and connect with the audience on a personal level.

In addition to storytelling, leveraging user-generated content (UGC) is a powerful strategy. Encouraging your audience to create content around your brand not only increases engagement but also builds a community around your product. Campaigns that incorporate UGC often see higher levels of interaction and authenticity, making them more likely to go viral.

Social Media Presence for Brands

A strong social media presence is essential for brands in 2024. This means more than just having a profile on every platform; it’s about being active, engaging, and consistent. According to a recent report from Hootsuite, brands that regularly interact with their followers and provide valuable content are more likely to build a loyal customer base. Engaging with followers through comments, DMs, and live sessions can significantly boost a brand's visibility and credibility.

Tulus points out the importance of consistency in posting. “Brands need to maintain a steady stream of content that is both diverse and relevant. This not only keeps the audience engaged but also helps in algorithmic favorability.”

Tips for Instagram and TikTok

Instagram and TikTok continue to dominate the social media scene, each with unique features that brands can exploit to their advantage.

Instagram:

1. Reels: Short, engaging videos are key. Instagram’s algorithm favors Reels, making them an essential tool for reaching a broader audience.

2. Interactive Stories: Polls, quizzes, and question stickers in Stories drive engagement and make your audience feel involved.

3. Shoppable Posts: Utilize Instagram’s shopping features to turn your feed into a seamless e-commerce platform.

TikTok:

1. Trendy Challenges: Participating in or creating challenges can lead to massive visibility. TikTok’s algorithm promotes videos that engage with current trends.

2. Creative Effects: Use TikTok’s array of effects and editing tools to make your content stand out.

3. Authenticity: TikTok users favor raw, unpolished content over heavily produced videos. Keep it real and relatable.

The Road Ahead

As we move further into 2024, the importance of staying adaptable in the social media landscape cannot be overstated. Brands need to keep an eye on emerging trends and technologies, continuously refine their strategies, and remain engaged with their audience to stay relevant.

“Social media is a dynamic field,” Tulus notes. “What’s trending today might not be tomorrow. The key is to stay curious, keep experimenting, and always be ready to pivot.”

For brands, embracing this fluidity and remaining agile will be critical to harnessing the full potential of social media. By staying ahead of trends and maintaining a strong, engaging presence, brands can not only survive but thrive in the fast-paced world of social media.

References:

1. Hootsuite – Social Media Trends 2024

2. Sprout Social – The Future of Social Media in 2024

Image Source: Tyumen, Russia - January 21, 2020: TikTok and Facebook application on screen Apple iPhone XR | GETTY

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About BSKSBT:

BSKSBT is a dynamic digital creative agency that embraces the ethos of celebrating every moment as a festivity. As part of the Y program under FAB Indonesia, BSKSBT operates as a full-service creative digital agency, specializing in next-level digital influencer marketing and engaging with the youth community. Their approach emphasizes creativity, innovation, and a deep connection with digital trends and influencer culture to deliver impactful campaigns and experiences.

Learn more about BSKSBT: https://www.instagram.com/besoksabtu/ 

About the Y Program:

Launched by pioneering tech-based creative business platform FAB Indonesia, the Y Program is a transformative initiative dedicated to empowering and nurturing the next generation of fearless creative entrepreneurs and leaders in Indonesia.

The Y Program isn't merely about securing investments or funding; it's about nurturing creative entrepreneurs in a comprehensive manner. By focusing on intimate and adaptive mentorship, providing essential core functions support, facilitating industry connections, and offering technological expertise, the program underscores its dedication to fostering holistic growth among the creative minds of Indonesia. Today, the Y program  is home to numerous creative companies namely AdsON Asia, Basement, BSKSBT, The Bride Dept, Exotic Cars Bandung (ECSB), Koentji and Mooilux.

Learn more about the Y Program: https://www.instagram.com/start.with.y/

For more information, please contact:

Inasa Ori Sativa
Corporate Communications Lead of FAB Indonesia
e: inasa.sativa@fabindonesia.com
p: +62 858 7085 2010