The highly anticipated Pucuk Coolinary Festival 2024, organized by Teh Pucuk Harum, lit up the vibrant culinary scene at Gelora Bung Karno (GBK) Parkir Timur Senayan, Jakarta, on November 2-3, 2024. Renowned as the largest culinary FYP (For Your Pleasure) festival, this year's event brought together over 200 MSMEs (micro, small, and medium enterprises) offering 500 unique dishes. The event attracted tens of thousands of food enthusiasts eager to savor the nation's rich culinary diversity.

Teh Pucuk Harum, Indonesia's leading ready-to-drink tea brand, delivered its message loud and clear through the theme "Makan Bareng Pucuk, Baru Enak" (“Eating With Pucuk Is Better”). With its perfectly sweet and refreshing tea crafted from premium tea tips rich in antioxidants, Teh Pucuk Harum cemented its position as the ideal companion for any meal.

Fabulo’s Role in the Culinary Extravaganza

Fabulo, part of the newly established FAB Indonesia PR Network, played a pivotal role in elevating the festival’s impact through its strategic media engagement and storytelling. Tasked with managing narratives across various channels, Fabulo meticulously crafted key messages that resonated with diverse audiences. These narratives were translated into compelling promotional materials for KOL social media, homeless media, and media partner content. Additionally, Fabulo artfully wove captivating stories for select tenants, ensuring their stories were elegantly spotlighted in both media outlets and across social media platforms, further solidifying the festival’s success.

Teh Pucuk Harum chose Fabulo for its expertise in crafting compelling and impactful narratives for a big scale festival. As one of Mayora's flagship brands, this project marks their first collaboration with Fabulo, paving the way for a fresh and relevant communication approach.

Supporting Teh Pucuk Harum on a Grand Scale

Teh Pucuk Harum’s collaboration with Fabulo showcased the strength of combining impactful narratives with the excitement of a large-scale festival. From carefully crafted messaging to comprehensive media outreach, Fabulo supported Teh Pucuk Harum in capturing the essence of the festival and delivering it to both local and national audiences. By integrating strategic PR practices with an innovative approach to storytelling, Fabulo demonstrated its expertise in managing festival-scale events with relevance and intrigue for consumers. This collaboration reflects the commitment to creating meaningful connections between brands and their audiences, solidifying Fabulo's position as a leader in the public relations industry.

The Pucuk Coolinary Festival 2024 was not just a culinary celebration—it was a testament to how thoughtful brand partnerships and PR strategies can leave an unforgettable mark on consumers and the media landscape alike.

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About Fabulo:

Fabulo is a human-centric PR agency dedicated to placing people at the core of communication strategies. In an era saturated with diverse communication channels, Fabulo remains steadfast in its focus on human connection as the primary target of their efforts. By emphasizing a forward-thinking approach, Fabulo anticipates industry trends and adapts strategies to align closely with audience needs. Their holistic methodology integrates various facets of PR—from media relations to digital engagement—ensuring a cohesive and effective communication strategy. Committed to delivering measurable outcomes, Fabulo prioritizes result-driven delivery to enhance brand reputation and foster enduring relationships between brands and their audiences.

Fabulo is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia.

Learn more about Fabulo: http://fabulo-pr.com/ 

Instagram: https://www.instagram.com/fabulo.id/ 

For more information, please contact: 

Tanya Maulani

Strategy Lead

Fabulo PR Indonesia

e: tanya.maulani@fabulo-pr.com
p: +62 811-9113-844