Grab Ramadan #BahagiaItuDekat

YEAR
2018
CATEGORY
Integrated
CLIENT
PT Grab Teknologi Indonesia
BY
Grab Ramadan #BahagiaItuDekat
THE CHALLENGE

GO-JEK is the pride of the nation, loved by millions of Indonesians for its spirit as "Karya Anak Bangsa". How Grab, as the foreign brand, can steal and win the heart of Indonesians?

HOW WE DO IT

Utilizing the momentum of Ramadan, a month full of peace and happiness for Muslims. We embraced Gojek too fast from all competitions between us and forget our differences by involving real GOJEK drivers in our campaign.

THE RESULT

84% Positive Sentiment vs. GO-JEK
75% Social SOV vs. GO-JEK
290K Free Media
567K New Loving Customers

Grab Ramadan #BahagiaItuDekat

Let's Talk.

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