IMPLORA COSMETICS LIP CREAM MATTE #ApprovedByMe

YEAR
2020
CATEGORY
Marketing
CLIENT
PT Implora Sukses Abadi
BY
IMPLORA COSMETICS LIP CREAM MATTE #ApprovedByMe
THE CHALLENGE

How to convince the market that IMPLORA Lip Cream Matte, an affordable yet unknown brand that lacks credibility, is actually a great product with exceeding expectations

HOW WE DO IT

We portray IMPLORA women, who believe that beauty is about our own satisfaction and approval, to create a statement that IMPLORA is a manifestation of our self-choice and that our beauty must be #ApprovedByMe

THE RESULT

84k views within a day on Aurelie Moeremans’s, our brand ambassador, Instagram post.

IMPLORA COSMETICS LIP CREAM MATTE #ApprovedByMe

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