In less than three months into its operations, the agency has secured three major clients including Telkomsel, TCL, and OCBC NISP.

Jakarta, 15 June 2023 - Indonesian creative powerhouse Ambilhati (part of FAB Indonesia) launches a new creative agency, Allheart. Since their establishment in February, Allheart is already making waves, securing partnerships with 3 major companies namely Telkomsel Enterprise, Indonesia's largest and leading connectivity & technology company; TCL, one of the world’s leading electronics manufacturers; and OCBC NISP, one of the largest banks in Indonesia. 

The agency is co-founded and led by former Shopee Creative Lead, Andreas Edwitia as Creative Business Director, and Faiz Fashridjal, former Head of Marketing and Branding at Gojek, as Business Director. On the agency’s unique offering and approach, Edwitia says, “Our approach is to capture all meaningful insights and humanize our clients' brands, allowing them to thrive and evolve alongside us. We go beyond creating large-scale campaigns, utilizing Ripple Content™ to maximize [their] impact”.

Sandru Emil, Co-Founder and Creative Business Director of Ambilhati says of the launch, “Ambilhati, just like its name, is the art of stealing hearts. With that core value, we are very thrilled to welcome Allheart as the newest member of our network. The world is constantly changing, and with this launch, marks a significant milestone in testament to our responsibility to continue to grow and evolve as well with our clients, to produce the latest and most innovative creative solutions for them.” He adds, “Allheart will always give clients an ‘all out’ wave of creative content, with ‘all heart’ quality”.

Prior to leading Allheart, Edwitia served as Creative Lead at Shopee Indonesia (namely for ShopeePay and ShopeeFood), having amassed extensive experience across multi-national agencies including Ogilvy Jakarta, Hakuhodo Lotus, and Dentsu, winning awards from Citra Pariwara to Cannes. As for Fashridjal, he’s attained ample experience in local and global giants, namely, Eiger,  eBay Inc, Lotte Korea, Telkom Indonesia, Salim Group, and most recently, GoTo (Gojek & Tokopedia) where he helped launch and contribute to the platform’s GoPayLater & GoPay brand direction.

Having been in both agency and client sides over the past decade, we both genuinely understand the reality and expectations of the new digital world. We are committed to putting all our hearts into creating works that resonate with people, utilizing the effectiveness of content production and optimization for business success,says Fashridjal.

Learn more about Allheart: here.

Andreas Edwitia as Creative Business Director (Left) & Faiz Fashridjal as Business Director (Right).

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